Sil & Park Interiors, an emerging interior design studio in Cleveland, Ohio, gains success with an elevated brand identity

Brand Guidelines | Brand Identity | Brand Positioning | Logo System | Investment Guide | Social Media Templates

SIL & PARK INTERIORS

The Challenge

Create a fresh brand identity for Sil & Park Interiors, aiming to attract local and national homeowners inspired by timeless, lived-in spaces filled with charm. 

The outcome

Sil & Park Interiors enters the design market with poise and confidence, being profitable its first year and attracting national media attention. The interiors studio is experiencing consistent growth, evident in its expanding team and increasing client base.

Halle Baran, founder and owner of Sil & Park Interiors, approached Clarke Creative with a clear vision of her brand. A designer at heart, she knew she needed more than a logo to elevate her business in the interior design field - she needed a strategic partner to help her position the value and distinction of her service and talents. 

A self-taught interior designer, Halle delivers impeccable taste, timeless elegance, and a highly personable experience to her approach. 

Our Creative Approach

Sil & Park, a name derived from streets meaningful to Halle, hoped for a logo that felt elevated and personal. Clarke Creative selected a typeface for Sil & Park’s wordmark that evokes a 1920s craftsman style, a nod to the house Halle lived in for most of her life. This choice reflects the brand's heritage, while honoring Halle’s Cleveland roots. For depth and brand flexibility, Clarke Creative developed an alternative logo, submark, icon and signature logo.  

A Flexible Brand DESIGN

Sil & Park’s work stands on its own. Natural elements, rich textures and warmth emanate from each and every room, with no detail left unchecked. A natural, neutral, and clean color palette was chosen to create a modest canvas for their work.

aligning voice and tone

Sil & Park projects an inviting, approachable, and charming brand personality, conveying a sense of calm confidence. Their storytelling prioritizes comfort with brand language that is playful, soul-nourishing, and poetically descriptive. Client communication employs active listening and supportive guidance. Clarke Creative helped Sil & Park weave its brand voice across its marketing channels, including its website and investment guide.