A refined brand strategy for a U.S. cannabis packaging manufacturer

SpeedLeaf

Brand Strategy, Brand Identity & Logo, Website Assets, Social Media Templates, Copywriting

services

the challenge

Introduce SpeedLeaf to the cannabis market as a reliable and premier packaging provider, highlighting their exceptional customer service, local advantage, and expertise in plastics manufacturing.

the outcome

SpeedLeaf sales take off upon the launch of its website. With confidence and clarity, their sales team makes effective pitches supported by branded sales tools developed by Clarke Creative.

  • With more than 50 years of combined expertise in the plastics industry, SpeedLeaf owners Josh and Jeff Radin set out to deliver a more reliable cannabis packaging solution for U.S. growers. SpeedLeaf's initial product line featured two cannabis pre-roll packaging solutions: the DoobieToobie and EcoToobie. Both are child-resistant, airtight tubes constructed from their premium, pharmaceutical-grade plastic.

    With the goal of expanding its product line in the future, they asked Clarke Creative to develop a flexible brand identity and confident brand voice that establishes SpeedLeaf as a top-tier, trusted partner for U.S. cannabis producers.

    Elevated Brand Positioning. SpeedLeaf recognized significant difficulties faced by cannabis cultivators dealing with international packaging suppliers, including substantial costs, delayed deliveries, and inadequate customer service. Keeping these challenges in mind, Clarke Creative researched the competition to gain insight on their market positions and brand identities. Applying new knowledge, we sought to craft a brand identity that communicates SpeedLeaf’s key differentiators: rapid response, trustworthiness, plastics expertise, and American-made advantage.

    A Flexible Brand Design. Clarke Creative developed a cohesive voice and visual identity playing on SpeedLeaf’s new tagline: Packaging Solutions for the Bud Inspired. SpeedLeaf's visual brand reflects precision, innovation, and modernity. Its central, line art graphic features a paper airplane formed from a cannabis leaf. The illusion of movement is built into the SpeedLeaf typeface.

    SpeedLeaf’s color palette takes inspiration from the hues of a cannabis flower. Its brand colors are warm, grounded, and elevated, intentionally matching the tone of the company’s brand promise.

    Modern, approachable and balanced typefaces are used throughout SpeedLeaf’s branding.

    The typeface models for DoobieToobie and EcoToobie coordinate with the SpeedLeaf logo, allowing for product expansion and the development of a cohesive master brand identity. Differentiating products by color enables market recognition and proves useful for internal SpeedLeaf operations.

    Aligning Voice and Tone. SpeedLeaf’s tone imbues helpful expertise. Their brand voice is confident, grounded, professional, and assuring.

Stateside cannabis packaging built on expertise

Front and back side of a single business card for CEO of SpeedLeaf, a cannabis packaging manufacturer, placed on a dark marble background. Card features a burgundy marbled texture. Created by Clarke Creative.
A canvas tote bag with the logo and text 'SpeedLeaf Packaging Solutions for the Bud Inspired' resting on a burgundy velvet sofa in a dimly lit room. Created by Clarke Creative.
Close-up of a dark textured paper with a gold foil embossed geometric logo icon of SpeedLeaf, resembling a stylized leaf turned into a paper plane. Logo by Clarke Creative.
An illustration featuring the merging of a cannabis leaf and a paper airplane icon at the top on a black and burgundy background, showing the concept for the SpeedLeaf logo. Created by Clarke Creative.
Brand guidelines documents for SpeedLeaf, featuring various branding documents and color palettes, logo designs, guidelines, and color codes. Created by Clarke Creative.
Brand colors for SpeedLeaf featuring a close-up of a cannabis bud covered in trichomes with a color palette overlay showing wine, stone, moss, and seafoam colors. Created by Clarke Creative.
Stacks of business cards for SpeedLeaf, with the front side featuring a dark burgundy, marbled background, displaying the SpeedLeaf logo, and cream colored back side with contact details for CEO. Created by Clarke Creative.
A laptop on stone with shadows and plants in the background, displaying an brand image of SpeedLeaf's DoobieToobie - a cylindrical black tube with gold imprinting of the typeface, surrounded by cannabis buds. Created by Clarke Creative.
“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”
— Joshua Radin, CEO, SpeedLeaf
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