SpeedLeaf, a premier U.S. cannabis packaging manufacturer, debuts with a refined brand strategy

Brand Guidelines, Brand Architecture, Brand Identity, Logo System, Messaging Strategy, Website Content, Social Media

speedleaf

The Challenge

Introduce SpeedLeaf to the marijuana market as a reliable and premier cannabis packaging provider, highlighting their exceptional customer service, local advantage, and expertise in plastics manufacturing.

The outcome

SpeedLeaf sales take off upon the launch of its website. With confidence and clarity, their sales team makes effective pitches supported by branded sales tools developed by Clarke Creative.

With more than 50 years of combined expertise in the plastics industry, SpeedLeaf owners Josh and Jeff Radin set out to deliver a more reliable cannabis packaging solution for U.S. growers. SpeedLeaf's initial product line featured two cannabis pre-roll packaging solutions: the DoobieToobie and the EcoToobie. Both are child-resistant, regulatory compliant, airtight tubes constructed from their premium, pharmaceutical-grade plastic.

With the goal of expanding its product line in the future, they asked Clarke Creative to develop a flexible brand identity and confident brand voice that establishes SpeedLeaf as a top-tier, trusted partner for U.S. cannabis companies.

Our Creative Approach

SpeedLeaf recognized significant difficulties faced by cannabis cultivators dealing with international plastic packaging suppliers, including substantial costs, delayed deliveries, and inadequate customer service. Keeping these challenges in mind, Clarke Creative researched the competition to gain insight on their market positions and brand identities. Applying new knowledge, we sought to craft a brand identity that communicates SpeedLeaf’s key differentiators: rapid response, trustworthiness, plastics expertise, and American-made advantage.

A Flexible Brand DESIGN

Clarke Creative developed a cohesive voice and visual identity playing on SpeedLeaf’s new tagline: Rapid Packaging Solutions for the Bud Inspired. SpeedLeaf's visual brand reflects precision, innovation, and modernity. Its central, line art graphic features a paper airplane formed from a marijuana leaf. The illusion of movement is built into the SpeedLeaf typeface.

Brand colors are warm, grounded, and elevated, intentionally matching the tone of SpeedLeaf’s brand promise.

Modern, approachable and balanced typefaces are used throughout SpeedLeaf’s branding.

The typeface models for DoobieToobie and EcoToobie coordinate with the SpeedLeaf logo, allowing for product expansion and the development of a cohesive master brand identity. Differentiating products by color enables market recognition and proves useful for internal SpeedLeaf operations.

aligning voice and tone

SpeedLeaf’s tone imbues helpful expertise. Their brand voice is confident, grounded and professional, yet accessible. We applied this voice in headlines and content for maximum impact using warm, knowledgeable and relatable language.