who we are
We are a collaborative creative partner dually fluent in brand voice and visuals.
Clarke Creative is the brand strategy studio of Rachelle Clarke. Guided by research and intention, we develop refined and relevant brand strategies using our lean creative method. Our holistic branding services unite strategic messaging and visual design in one seamless process, saving precious creative resources.
We help growth-ready brands define and develop smart strategies, content, & designs.
For 10+ years, our multi-disciplinary approach to branding has helped position our clients for business growth opportunities, such as:
Increased revenue for events, sponsorships, and product sales
Expansion into brick-and-mortar sites
National and relevant local press features
Ability to command premium pricing
Entry into new business products, services, and categories
Stronger word-of-mouth referrals due to brand confidence and clarity
And more!
our services
BUILD A STRONG FOUNDATION
Do you have a new brand?
Is your marketing falling short?
Do you need to differentiate?
Do you sense the market shifting?
Has your business expanded?
Brand Positioning & Architecture
Brand Guidelines
Brand Story
Creative Briefs
Naming
Our brand strategy services are highly collaborative, thorough, and designed to deliver. With your input and insights, we immerse ourselves in the world of your product or service, pinpointing opportunities, challenges, and a brand platform that wins.
Brand Strategy
DESIGN A DREAM
Are you creating something new?
Has your company evolved?
Are you expanding into new categories?
Is a premium price bracket within reach?
Do you seek brand consistency?
Rooted in strategy and designed with intention, we create cohesive brands that feel elevated and refined. Our design services are built to work in tandem with content creation, ensuring visual alignment with your brand voice.
Design
Logo and Visual Identity
Art Direction
Marketing and Sales Collateral
Advertising Campaigns
Specialty & Social Media Assets
USE WORDS THAT FLOW
Have you found your brand voice?
Are your customers confused?
Are you engaging the right audience?
Are you sharing something complicated?
Do you need a writer you can trust?
Content Strategy
Copywriting
Campaign Content
Editorial and Blog Writing
Technical Writing
We help brands speak with clarity and conviction to capture attention, spark interest, and explain effectively. At the heart of our writing is your brand voice, authentically driving trust and connection.
Content
our lean creative method
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![Rachelle Clarke and client at a brand strategy meeting, walking through a stone yard with slabs of granite and quartzite. Clarke Creative.]()
01
Research & Discover. Together we develop a clear strategy gaining important insights into your project.
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![Rachelle Clarke looking at her computer at her brand strategy studio, Clarke Creative.]()
02
Build in Tandem *The Key Step.* We use our hybrid creative skills to craft designs and content in tandem—saving you precious creative resources.
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![Rachelle Clarke, smiling and writing in a notebook with a laptop in front of her, working at her brand strategy studio, Clarke Creative.]()
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Refine and Finalize. With your input, we refine content and design and prepare all final files for delivery.
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![Rachelle Clarke writing in a notebook with a pen, meeting with a client, at her brand strategy studio, Clarke Creative.]()
04
Measure. After implementation, we help your team review results to optimize brand performance.
Rachelle Clarke
owner & founder
Both a brand strategist and graphic designer, Rachelle Clarke brings a well-rounded perspective to the verbal and visual elements of branding. With experience in brand management, project management, and graphic design, she takes a 360 degree approach to help streamline the creative process. She’s passionate about building brand confidence and consumer trust that empowers organizations to boost sales, attract leads, and engage loyal customers.
FAQs
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Strong brand strategies are essential for cultivating customer affinity, encouraging engagement, and ultimately driving the purchase of your product or service. Without a strong foundation for your brand, all marketing efforts may fall short.
By investing in brand strategy services, you can expect powerful, long-term benefits for your business. It won’t happen overnight—branding is a slow build. These essential outcomes include enhanced brand equity; stronger customer trust, loyalty, and recognition; a more positive reputation; and the power to command premium pricing. These brand drivers are crucial for maximizing short-term marketing success, leading to increases in sales, conversions, traffic, visibility, lead generation, ROI, and active engagement. -
Our lean creative method built for creative hybrid professionals is an agile process that integrates strategy, content, and design seamlessly. It begins with core brand discovery—defining positioning, voice, and tone—then moves fluidly into content development and visual exploration, which are developed in tandem. This approach eliminates bulky creative workflows, allowing the hybrid creative to shape messaging and aesthetics simultaneously. The process ensures every element is purposeful, aligned, and built for impact. As a result, there is faster execution, stronger cohesion, and brand experiences that feel unified, refined, and compelling.
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A creative hybrid professional is a multiskilled expert who seamlessly blends strategic thinking with artistic execution—combining deep expertise in both brand messaging and visual design. Instead of specializing in just one discipline, hybrid professionals craft cohesive brand experiences where words and visuals work in perfect harmony. This rare skill set allows them to build strong, highly aligned brand strategies and identities.
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Yes! We can collaborate on projects with other contractors, agencies, or third parties to assist with your branding project. Please contact us with any opportunities to see how we can support your team.
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We provide strategic and creative direction for websites, as well as offer copywriting services and graphic assets. In select cases, we can assist with simple, small-scale websites hosted on Squarespace.
However, we are not web developers.
We are happy to work with your team to explore your options and collaborate on any new website projects. Please contact us with any questions or information for your upcoming web project.
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Our rates are tailored to the level of time, detail, and deliverables of each project. While we customize all of our proposals, our full-scale brand strategy, design, and content projects typically start at $10k, while brand intensives (strategy-driven, under 1-month brand projects) start at $4k. Most of our clients have spent four to five figures with us. Please contact us at any time for an estimate for your project.