who we are
We are a rare creative partner dually fluent in brand voice and visuals.
Clarke Creative is the brand strategy studio of Rachelle Clarke. Guided by research and intention, we develop refined and relevant brand strategies using our lean creative method. Our holistic branding services unite strategic messaging and visual design in one seamless process, saving precious creative resources.
With integrated, hybrid skillsets, we’re as good with words as we are with design. This gives us the power to create magnetic brands that feel elevated, speak with clarity, and resonate consistently across all touchpoints.
For 10+ years, our multi-disciplinary approach to branding has helped position our clients for business growth opportunities, such as:
Increased revenue for events, sponsorships, and product sales
Expansion into brick-and-mortar sites
National and relevant local press features
Ability to command premium pricing
Entry into new business products, services, and categories
Stronger word-of-mouth referrals due to brand confidence and clarity
And more!
our services
BRAND STRATEGY SERVICES
Do you have a new brand?
Are sales down?
Do you need to differentiate?
Do you sense the market shifting?
Has your business expanded?
Do you seek customer connection?
Brand Positioning
Brand Guidelines
Brand Story
Creative Briefs
Naming
Our brand strategy services are highly collaborative, thorough, and designed to deliver. With your input and insights, we immerse ourselves in the world of your product or service, pinpointing opportunities, challenges, and a brand platforms that wins.
Brand Strategy
DESIGN SERVICES
Are you creating something new?
Has your company evolved?
Are you expanding into new categories?
Is a premium price bracket within reach?
Do you seek brand consistency?
Logo and Visual Identity
Art Direction
Marketing and Sales Collateral
Advertising Campaigns
Specialty & Social Graphics
Rooted in strategy and designed with intention, we create cohesive brands that feel elevated and refined. Our design services are built to work in tandem with content creation, ensuring visual alignment with your brand voice.
Design
CONTENT SERVICES
Are you struggling to find your
brand voice?
Are your customers confused?
Are you engaging the right audience?
Are you sharing something complicated?
Do you need a writer you can trust?
Content Strategy
Copywriting
Campaign Content
Editorial and Blog Writing
Technical Writing
We help brands speak with clarity and conviction to capture attention, spark interest, and explain effectively. At the heart of our writing is your brand voice, authentically driving trust and connection.
Content
our lean creative method
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![Rachelle Clarke and client at a brand strategy meeting, walking through a stone yard with slabs of granite and quartzite. Clarke Creative.]()
01
Research & Discover. Together we develop a clear strategy gaining important insights into your project.
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![Rachelle Clarke looking at her computer at her brand strategy studio, Clarke Creative.]()
02
Build in Tandem (The Key Step). We use our hybrid creative skills to craft designs and content in tandem - saving you precious creative resources.
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![Rachelle Clarke, smiling and writing in a notebook with a laptop in front of her, working at her brand strategy studio, Clarke Creative.]()
03
Refine and Finalize. With your input, we refine content and design and prepare all final files for delivery.
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![Rachelle Clarke writing in a notebook with a pen, meeting with a client, at her brand strategy studio, Clarke Creative.]()
04
Measure. After implementation, we help your team review results to optimize brand performance.
Both a brand strategist and graphic designer, Rachelle Clarke brings a well-rounded approach to the verbal and visual elements of branding. With experience in brand management, project management, and graphic design, she takes a 360 degree approach to help streamline the creative process. She’s passionate about building brand confidence and consumer trust that empowers organizations to boost sales, attract leads, and engage loyal customers.
Rachelle Clarke
owner & founder
FAQs
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Our lean creative method built for creative hybrid professionals is an agile process that integrates strategy, content, and design seamlessly. It begins with core brand discovery—defining positioning, voice, and tone—then moves fluidly into content development and visual exploration, which are developed in tandem. This approach eliminates bulky creative workflows, allowing the hybrid creative to shape messaging and aesthetics simultaneously. The process ensures every element is purposeful, aligned, and built for impact. As a result, there is faster execution, stronger cohesion, and brand experiences that feel unified, refined and compelling.
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A creative hybrid professional is a multiskilled expert who seamlessly blends strategic thinking with artistic execution—combining deep expertise in both brand messaging and visual design. Instead of specializing in just one discipline, hybrid professionals craft cohesive brand experiences where words and visuals work in perfect harmony. This rare skill set allows them to build strong, highly aligned brand strategies and identities.
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Yes! We can collaborate on projects with other contractors, agencies, or third parties to assist with your branding project. Please contact us with any opportunities to see how we can support your team.
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We provide strategic and creative direction for websites, as well as offer copywriting services and graphic assets. However, we are not web developers. We are happy to work with your team to explore your options and collaborate on any new website projects. Please contact us with any questions or information for your upcoming web project.