Brand identity for an emerging interior design studio in Cleveland, Ohio

SIL & PARK Interiors

Brand Identity & Logo, Brand Guidelines, Brand Positioning, Copywriting

Project Credits: Photography by XXXX

services

Create a fresh brand identity for SIL & PARK Interiors, aiming to attract local and national homeowners inspired by timeless, lived-in spaces filled with charm. 

the challenge

the outcome

SIL & PARK Interiors entered the design market with poise and confidence, being profitable its first year and attracting national media attention. The interiors studio is experiencing consistent growth, evident in its expanding team, increasing client base, and new storefront in Rocky River, Ohio.

  • Halle Baran, founder and owner of SIL & PARK Interiors, approached Clarke Creative with a clear vision of her brand. A designer at heart, she knew she needed more than a logo to elevate her business in the interior design field - she needed a strategic partner to help position the value and distinction of her services and talents. 

    As a self-taught interior designer, Halle delivers impeccable taste, timeless elegance, and a highly tailored experience. 

    Our Creative Approach. SIL & PARK, a name derived from streets meaningful to Halle, hoped for a logo that felt elevated and personal. Clarke Creative selected a typeface for SIL & PARK Interior’s wordmark that evokes a 1920s craftsman style, a nod to the house Halle lived in for most of her life. This choice reflects the brand's heritage, while honoring Halle’s Cleveland roots. For depth and brand flexibility, Clarke Creative developed an alternative logo, submark, and icon.


    Brand Palette. SIL & PARK’s work stands on its own. Natural elements, textures and warmth emanate from each and every room they design. A clean and neutral color palette accented by rich, earthy tones, creates a modest canvas for their work.


    Aligning Voice and Tone. SIL & PARK Interior’s projects an inviting, approachable, and charming brand personality, conveying a sense of calm confidence. Their storytelling prioritizes comfort with brand language that is playful and soul-nourishing. Client communication employs active listening and supportive guidance. Clarke Creative helped SIL & PARK weave its brand voice across its marketing channels, including its website and investment guide.

Soul-nourishing & timeless interiors

Design mockup featuring logo concepts for Sil & Park Interiors, including primary logo, alternative logo, icon, and submark, with color palette in neutral tones. Created by Clarke Creative.
A branding and stationery set for Sil & Park Interiors, including a business card, envelope, and printed materials, with an image of a dog sitting indoors in the background. Created by Clarke Creative.
Smartphone displaying an interior design scene with green cabinets and stone countertop, on a patterned wallpaper wall. Text overlay says, "Your space should feel so you." and the logo "SIL & PARK Interiors" at the bottom. Created by Clarke Creative.
Close-up of a dark brown paper surface featuring beige tape with SIL & PARK Interiors logo. Created by Clarke Creative.
A lit candle in a glass holder labeled 'Sil & Park Interiors, The Final Touch, Basil & Bergamot, Hand-Poured Soy Candle, 8 oz (226.8 g)' on a light-colored surface. Created by Clarke Creative.
Dark green circular sticker with embossed SIL & PARK Interiors submark logo and text, placed on a cardstock paper envelope. Created by Clarke Creative.
Digital tablet displaying a welcome message from SIL & PARK Interiors, surrounded by branding materials including a tag, a card, and a booklet, all in neutral tones. Created by Clarke Creative.
Sil & Park Interiors feature, with an interior scene of a dining table and chairs, a large painting on the wall, a vase with yellow and pink flowers, and a small collage of shelves with books, a potted plant, and bottles. Mockup by Clarke Creative.
SIL & Park Interiors business card overlayed on a woven cane-back chair. Design created by Clarke Creative.
SIL & PARK Interiors large stationery envelope with string attached and a black smartphone featuring 'S & P' - SIL & PARK Interior's icon. Created by Clarke Creative.
Shadow of SIL & PARK Interior's logo cast on a textured white wall, partially illuminated by light coming from the top right corner. Created by Clarke Creative.
“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”
— Halle Baran, Owner, SIL & PARK Interiors
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